Wikipedia describes search engine optimization (SEO) as the method of improving the volume or superiority of traffic to a web site from search engine via “natural” or un-paid (“organic” or “algorithmic”)search results as opposed to search engine marketing (SEM)which deals with paid inclusion. Scrutinize of the phrase “paid inclusion.” What they are referring to is [...]

It is not all black and white There is a significant divide in the SEO industry over the color of a SEOs Hat. The debate about the ethical or unethical nature of SEO can continue till world’s end. But, there are certain SEO techniques labeled under Black Hat SEO which raise the ire of search [...]