It is not all black and white There is a significant divide in the SEO industry over the color of a SEOs Hat. The debate about the ethical or unethical nature of SEO can continue till world’s end. But, there are certain SEO techniques labeled under Black Hat SEO which raise the ire of search [...]

White Hat SEO is merely effective marketing, making efforts to deliver quality content to an audience that has requested the quality content. Traditional marketing means have allowed this through transparency and exposure. A search engine’s algorithm takes this into account, such as Google’s PageRank. In search engine optimization (SEO) terminology, White Hat SEO refers to the usage [...]